Supercharging Growth for a 18-Location KFC Franchisee

success stories

Supercharging Growth for a 18-Location KFC Franchisee

Partnering with TODC to Capture New Demand

Client: 18-Location KFC Franchisee

Location: Southern California 

Analysis Period: 90-Day Lookback (November 2024 – February 2025)

Current Date: March 10, 2025

The Challenge

For a KFC franchisee operating 18 locations, third-party delivery platforms were a double-edged sword—essential for staying competitive yet challenging to optimize for growth and profitability. Before partnering with TODC, the franchisee struggled to unlock the full potential of channels like DoorDash and UberEats. Orders were steady but not surging, new customers were hard to attract, and basket sizes lagged behind what the business knew was possible.

Starting in November 2024, TODC stepped in to rewrite the story. In a delivery-first world, we saw an opportunity to meet customers where they were, driving hyperlocal campaigns that would turn these platforms into a powerhouse for sales, new eaters, and profitability.

The TODC Approach

Drawing on seven years of expertise in the on-demand economy, TODC deployed a tailored strategy built on three key pillars:

  1. Data-Driven Campaign Management
    We crafted hyperlocal, data-backed campaigns customized for the unique customer bases across all 18 locations. By zooming in on local trends and preferences, we ensured every marketing effort hit the mark.
  2. One Point of Contact
    A single, cohesive strategy spanned all digital platforms, with TODC serving as the franchisee’s sole point of contact for execution, analytics, and results—streamlining complexity across a large footprint.
  3. Increased Profitability Leveraging our collective negotiating power, we secured platform contributions and terms that boosted profitability. This enabled incremental sales growth while maintaining strong margins and even achieving slight margin improvements.

With no prior significant marketing budget for third-party platforms, we scaled investment strategically, focusing resources where they’d deliver the biggest impact—right into the hands of customers already browsing for their next meal.

The Results

The 90-day lookback reveals a transformative shift across the franchisee’s 18 Los Angeles locations:

Sales Growth:

A 61% surge in sales, fueled by targeted campaigns that unlocked untapped demand.

Order Volume:

Orders climbed by 42%, reflecting a significant uptick in customer engagement on delivery platforms.

New Eaters:

A 60% increase in new customers, expanding the franchisee’s reach and building a broader base of loyal eaters.

Average Basket Size:

A 16% boost in average basket size, showing customers were ordering more per transaction.

Profitability:

Drove incremental sales while maintaining strong margins and achieving slight margin growth, proving delivery can be a profit engine, not a cost sink.

These numbers aren’t just stats—they’re proof of concept. In just three months, TODC transformed a stagnant channel into a growth driver, all while keeping the franchisee’s operations lean and focused.

Why It Worked

Unlike corporate-led efforts that cast a wide net, TODC zoomed in. We dug into sales data, ad returns, and local trends to build campaigns that resonated with real customers in real time. Platforms like DoorDash and UberEats became launchpads, not hurdles, because we met consumers where they were—hungry, scrolling, and ready to order.

As a single point of contact for the franchisee to manage multiple platforms, we cut through the noise, providing clarity and control. And by negotiating as a unified force, we turned the economics of delivery in their favor—something solo operators rarely achieve.

The Bigger Picture

This partnership is a microcosm of TODC’s mission: to empower franchisees with the tools, insights, and strategies to thrive in the digital age. Our beta tests with McDonald’s & KFC operators in 2024, yielding 30% – 50% increases in digital transaction volume, set the stage for this success. Now, officially launched in January 2025, we’re bringing that expertise to franchisees of McDonald’s, KFC, Taco Bell, and beyond.

For this McDonald’s franchisee, the story is just beginning. With a 33% transaction boost in 90 days and a clear path up to 60-80 orders daily, the future is bright—and profitable. At TODC, we don’t just see possibility; we deliver it, one hyperlocal campaign at a time.

*Franchisee Partner is David Bear – President of the McDonald’s National Owners Association