Case Studies
Proof, by the numbers.
Real operators, real McDonald’s locations, real DoorDash and Uber Eats data — measured pre vs. post, cohort vs. cohort, year over year. No cherry-picked snapshots.
36
Stores across 3 markets
2
Marketplaces measured, every time
100%
Difference-in-differences or YoY, never a snapshot
Pick a Market
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Three markets, three engagements. Click a highlighted state or its store marker to jump straight to that case study.
Stores across 3 markets
+9.6% vs. −21.8%
O’Keefe Family McDonald’s ran the cleanest test there is — TODC on at 7 stores, off at 6. Nine weeks later, the gap was $8,134 per store.
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Case Study № 05 · Tennessee · 19 stores
4.6% → 31.7%
A steady-growth operator handed over campaign management — growth multiplied nearly 7× in the first 90 days, at better margins.
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Case Study № 06 · Houston, TX · 4 stores
18% → 51.1%
Already growing fast, this operator brought on TODC anyway — and nearly tripled their YoY growth rate.
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