TODC Virtual Brands
Your kitchen can run more than one restaurant.
We design, launch, and manage custom virtual restaurant brands built on your existing menu, ingredients, and staff — new delivery revenue with no new location, no new equipment, and no licensing someone else's concept.
5,000+ VIRTUAL BRANDS CREATED · LIVE ON UBER EATS, DOORDASH & GRUBHUB
The Opportunity
Your kitchen has more capacity than your storefront can sell.
Most restaurants run well below kitchen capacity, especially between peak hours. Meanwhile, on the delivery apps, customers aren't searching for your restaurant's name — they're searching for wings, birria, smash burgers, pasta.
If you only appear under one name with one menu, you're invisible to most of the demand in your own neighborhood. A virtual brand fixes that: a delivery-only restaurant that lives on the apps, sells food your kitchen already makes, and reaches customers who would never have found you.
One Kitchen — Live Storefronts
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Your Restaurant ● LIVE
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Wings Concept + NEW BRAND
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Smash Burger Concept + NEW BRAND
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Pasta Concept + NEW BRAND
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Late-Night Concept + NEW BRAND
Not a licensed concept
A brand built for your kitchen — not rented from someone else's.
Plenty of companies will rent you a celebrity brand and a fixed menu. That's not what we do. Every TODC virtual brand is custom-built around two things: the ingredients and skills your kitchen already has, and what people in your delivery zone are actually searching for. Your chef doesn't learn a new menu — we package what they already do well into concepts your local market wants. That's why our brands perform, and why they're yours.
How it works
From market analysis to live storefronts.
STEP 01
Market analysis
We study search and order data in your delivery radius — what people want, what's underserved — and map it against your menu, ingredients, and kitchen strengths.
STEP 02
Menu engineering
We segment your existing menu into focused concepts. Your best wings become a wings brand. New items only where the data justifies them and your kitchen can execute without strain.
STEP 03
Brand design
Naming, logo, photography direction, and a storefront built to convert on the apps — designed to look like a restaurant customers already trust.
STEP 04
Platform launch
We handle setup and integration on Uber Eats, DoorDash, and Grubhub end to end. Orders flow into your existing operation; your team just cooks.
STEP 05
Promotion
Weekly promotions informed by marketplace trends and your data — the offers, timing, and placement that actually move orders, not guesswork.
STEP 06
Ongoing growth
We monitor rankings, ratings, sales, and algorithm changes continuously, spot growth opportunities, and give you clear financial feedback on every brand.
The economics
Designed so the math works before you start.
Delivery economics are unforgiving: commissions, marketing, and third-party fees can quietly eat a menu that wasn't priced for them. So we engineer every brand's pricing and menu structure to cover those costs before launch.
- Platform commissions accounted for in every menu price
- Marketing and promotion costs built into the model
- Third-party and vendor fees covered before your kitchen sees the order
- Clear financial reporting on every brand, every month
Performance-aligned
We only do well when your brands do well.
Our fee is tied to the food your virtual brands sell — not a retainer you pay whether or not it works. We'll walk you through the exact numbers for your restaurant in your free analysis. No surprises, no fine print.
Who this is for
If you have a kitchen, you have everything a virtual brand needs.
Independent owner-operators
New revenue without new overhead. Keep your restaurant as it is — add delivery-only brands on top.
Multi-unit operators
Multiply your delivery presence across every kitchen you run, with one team managing all of it.
Franchisees & franchisors
A system-wide delivery revenue layer that doesn't disrupt operations — rolled out consistently, location by location.
Common questions
Before you ask.
Will this disrupt my current operation?
No. Virtual brands use your existing menu, ingredients, and workflow. Orders arrive through the same tablets and process your team already uses.
Do I need new equipment or staff?
No. Brands are designed around what your kitchen already does. That's the point.
How many brands can one kitchen run?
It depends on your menu breadth and capacity — the market analysis answers this precisely. Many of our restaurants run several.
What does it cost?
Typically a matter of weeks from analysis to live on the platforms.
How many brands can one kitchen run?
Our model is performance-based and engineered so every order covers platform commissions, marketing, and fees. We'll show you the exact economics for your restaurant before you commit to anything.
Free Menu & Market Analysis
See what your kitchen could be earning.
We'll show you which virtual brands fit your kitchen, what local demand looks like, and what the revenue opportunity is — before you spend a dollar. We respond within one business day.
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No commitment. We'll review your market and reply within one business day.